Project 19 / 213D

Natureta Product Renders

Year
2023
Natureta Product Renders — 3D by Luka Grčar

Create photorealistic product renders that rival studio photography.

A library of product renders for Natureta, built so the brand never has to book a studio for a new jar. Every product exists as a 3D model: the glass, the lid, the label, and what is inside.

What is inside was the challenge. A pepper spread has to look thick and flecked, pickles have to sit in clear brine, and the glass has to bend all of it the way a real jar does. We spent the time on those materials and on a lighting setup that behaves like a product photographer's: a big soft key, a bright edge on the lid, a clean falloff on the backdrop.

From one setup we produced single packshots on white, grouped line-ups on brand green, a styled scene on slate with garlic and herbs, and loose, floating compositions for social. Because it is all the same light and the same camera logic, anything rendered later sits next to the first images without a seam.

Cinema 4DRedshiftPhotoshop

Natureta Product Renders — 3D by Luka Grčar
Natureta Product Renders — 3D by Luka Grčar
Natureta Product Renders — 3D by Luka Grčar
Natureta Product Renders — 3D by Luka Grčar
Natureta Product Renders — 3D by Luka Grčar
Natureta Product Renders — 3D by Luka Grčar
Natureta Product Renders — 3D by Luka Grčar
Natureta Product Renders — 3D by Luka Grčar
Next project Natureta 100 let 3D, Branding · 2023
© 2023 Luka Grčar. All rights reserved. All work shown is original and may not be reproduced without permission.