Natureta 100 Let
- Year
- 2023
Celebrate 100 years of heritage while feeling fresh and modern.
Natureta turned one hundred. The campaign line is Stoletje ustvarjanja slastne hrane, a century of making delicious food, signed off with Hvala, narava: thank you, nature.
We took the thank-you literally and composed each poster as a bouquet. The jar stands in the middle and the arrangement around it is made of produce and flowers, a romanesco, kale, a head of garlic, ginger flowers and a bird of paradise, set against a calm grey or a deep violet. It is a still life, formal and a little celebratory, and the jar is the guest of honour.
The layout is built for the street. White type top left, the logo locked to the corner, the anniversary mark bottom right, and plenty of quiet space so it reads from a passing car. It ran on city-light displays.
Photoshop
Cinema 4D
