Festival Grounded 2024

The 2024 key visual happens underwater. A skull drifts in deep blue, caught in fishing nets, and a translucent tentacle rises through it and wraps around it, dotted with suckers and trailing bubbles.

We built it as a sequence rather than a single poster. Across the series the tentacle climbs, coils and tightens, so the posters read like frames from one slow movement, and the animated versions simply play it. The skull picks up algae along the way.

The palette is two colours: the blue of deep water and a milky pink for the creature, with light scattering inside it so it looks soft and wet, not solid. Fine particles and bubbles give the water its depth. Typography stays small in a corner; the image is tall, quiet and a little menacing, and it did not need help.