Festival Grounded 2023

The 2023 identity is built on a contradiction: the language of jewellery used to talk about violence. The hero object is an ornate chrome egg, set with blue stones and wrapped in fine filigree, the kind of thing made to be kept behind glass. Next to it, a heap of brass cartridges.

We modelled everything as if for a jeweller's catalogue. Polished metal on a soft lavender gradient, a peace sign worked into a pendant with hanging globes, the word PEACE bent into a chrome emblem around the festival name. The reflections are the hard part of a scene like this, so the lighting is a few large, clean shapes that describe the form without clutter.

A sharp lime green is the one loud colour, used for frames and for the torn shapes that reveal the egg in the animated formats. Type is a high-contrast serif for dates, small and confident, and it leaves the object alone.