Festival Grounded 2022

The 2022 theme was responsibility, Odgovornost. We asked where responsibility usually ends up in everyday life, and the answer was packaging: the warning label, the tamper seal, the small print nobody reads. So the identity is built from objects that promise to look after you.

A pill bottle sealed with a holographic sticker. A scratched disc in a jewel case, carrying every certification logo we could fit on it. A fuel-brand badge redrawn as Grounded Premium. Each one is modelled and lit like a product shot on pure black, so the only colour comes from the hologram foil shifting as the object turns.

The typography follows the objects. The wordmark runs around the rim of the disc and the seal, set tight in a wide grotesque, and the Slovenian and English words cross each other like a target. From there the system stretched across posters, animated teasers and projection visuals without ever needing a new idea, only a new object.